Club Spotlight: How Degens-R-Us Grew to 40+ Members in 3 Weeks
Degens-R-Us grew fast by treating their club like a brand — consistent trash talk, weekly leaderboard posts on social, and a multi-format contest structure that gave everyone a reason to stay even after losing one pool.
Some clubs start and stay at 5 members forever. Degens-R-Us hit 40+ in three weeks. We talked to the manager to find out exactly how.
The First Week: Seed With Your Core
They started with 8 people they knew would actually play. A small, active core creates the energy that attracts new members. A quiet club with 30 inactive members is worse than a loud one with 10.
The Growth Lever: Public Leaderboard Posts
Every Sunday they posted standings in their group chat and on Instagram stories. The competitive jabs pulled in 3-4 new members per week from people who saw it and wanted in.
→ Every new member you bring in earns you coins. Learn how the 5-tier affiliate system works.The Retention Secret: Multiple Formats
When someone got eliminated from Survivor, they still had Pick'Em running. When Pick'Em ended, Squares kept the chat active on game nights. Nobody ever had a reason to go quiet.
→ Want to replicate this? The Host Playbook covers multi-format strategy step by step.Build your own Degens-R-Us. Create a club and start with who you know.
Create your free club →FAQ
How do I get my first members?
Start with your most competitive friends — people who will actually trash talk and engage. Their energy recruits the next wave better than any invite link.
How often should I post leaderboard updates?
At minimum once a week, after the main games. More during high-stakes moments like playoff weeks or tournament rounds.
What's the best contest to start with for a new club?
Pick'Em is the easiest entry point — everyone understands it, it runs weekly, and it creates consistent engagement.